"Contemporary Venetianism" marks a new chapter for Ghōud. Born in Venice and influenced by its authenticity, the brand enters a new phase where the direction remains centered on material research. Textures are chosen for their depth and their response to light. Combinations are selected for their subtle contrast.
The logo is redesigned and seamlessly integrated into the shoe's architecture, echoing the brand's iconic mark - making identity an integral part of the product itself.
RUSH MINIMA
[The brand reduced to its necessary state.]
Rush Minima distils the essence of Ghōud into a concise and impactful form. A new silhouette that narrows the brand's identity into an essential. On the side, the new logo appears as a stitched transformation, crafted with artisanal precision. Identity is embedded in the brand's essence.
RUSH M9
[Modern language. Clarity. Minimalism.]
Rush M9 is inspired by the M9 Museum of the 20th Century, located in the Venice metropolitan area - a space devoted to modern language, clarity and minimalism.
A silhouette that carries institutional weight, worn lightly.
ECHO
[The essential codes of the brand.]
Echo is where the essential codes of Ghōud are expressed in a refined, clean, and minimal form. On the lateral side, the new logo appears as a stitched trace, seamlessly integrated with artisanal precision into the surface. The sign becomes part of the material itself.
